The Social Selling Index on Linkedin is a myth: it's useless.

And yet, you keep hearing it's "the most important thing ever" when it comes to growing a personal brand.

After 2 years of daily posting, I realized I had debunked many myths.

Let's do it together. Personal opinion only: take it or leave it.

Myth #1: The Social Selling Index

What people say: the higher your score, the better your "social selling".

What I am saying: the SSI score is made to sell more social selling training.

What you should focus on instead:

☑ Optimize your profile, the right ​way​.

☑ Post consistently, without ​overanalyzing​.

☑ Aim for business goals > engagements > follower growth > impressions.

Myth #2: Be personal on social media.

What people say: you must share about you & your personal experience to grow a personal brand.

What I am saying: no one cares about you, everyone cares about how useful you are to your audience.

What you should focus on instead:

☑ I proved the "how" with my two ​employees​ going from 0 to 20,000+ followers without ever being personal.

☑ Value & mission-driven instead of "How I feel today" or "Who am I" kind of posts.

☑ I shared everything about ​Mission-GPT​ & How to start on Linkedin (from 0) last week.

Myth #3: Talk about viral topics.

What people say: you must share viral topics to go viral.

What I am saying: solve one problem, with countless solutions - and use AI to help you craft your post.

What you should focus on instead:

☑ Choose ​the right AI​ to know how to go viral.

☑ Build the ​right tech stack​ to support your content.

☑ Learn how to start on ​EasyGen​, and how to generate viral ​images​.

Myth #4: Videos are the best media.

What people say: videos rule on Linkedin.

What I am saying: this is not true. And you don't know how to make a successful video.

What you should focus on instead:

☑ Master ​images​ first.

☑ One can grow an account from 0 to 1 million followers only by sharing billboard quotes.

☑ The next step is infographics, and then carousels. Not videos.

Myth #5: Optimize your profile for recruiters.

What people say: your profile must be built for recruiters.

What I am saying: your profile must be built for your (future) community.

What you should focus on instead:

☑ Inbound from your community will always outperform inbound from recruiters long term.

☑ Solve one problem, consistently, for your audience.

☑ ​You only need 1,000 True Fans.​

Myth #6: Be an expert to start.

What people say: Only experts can share about an expertise.

What I am saying: Share your learnings along the way → and you will end up being the expert.

What you should focus on instead:

☑ Being the X-guy of any topic is the strongest position you'll ever be.

☑ You become that person from sharing, and creating content → not the other way around.

☑ Start today. Become an expert later.

PS: What's an expert anyway? I'll always remain a student of my passion & mission.

Myth #7: Linkedin changed. You can't make it anymore.

What people say: the higher your score, the better your "social selling".

What I am saying: the SSI score is made to sell more social selling training.

What you should focus on instead:

☑ Optimize your profile, the right ​way​.

☑ Post consistently, without ​overanalyzing​.

☑ Aim for business goals > engagements > follower growth > impressions.

Myth #8: Only big accounts go viral...

What people say: the bigger the account, the more you go viral.

What I am saying: there is little to no ratio between followers & reach.

What you should focus on instead:

☑ Who cares about other creators: become a better one than your past self.

☑ Good content trumpets any other analysis. Focus on this instead.

☑ Don't expect any result. But have an over-optimistic faith in long-term goals.

Myth #9: ... but going viral is pointless anyway.

What people say: going viral does not help your goals.

What I am saying: attention & business are two different things.

What you should focus on instead:

☑ Attention: it's always a good idea to know how to attract views / engagement / community building.

☑ Business: it is just as important to know how to convert your attention into business goals.

☑ Think about it like a multiplication.

Attention x Business = Results.

If you multiply 2 x 2 = 4.

If you multiply 4 x 1 = 4.

So aim at getting 4 (Attention, being viral) x 4 (Business, reaching your goals) = 16 (even better results).

PS: I built ​EasyGen​ for this exact reason. You focus on your business. I focus on you going viral.

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