To be inspired.

I made a mistake with EasyGen.

I thought people needed help to write posts on Linkedin.

Turns out people need inspiration more than (actually) writing posts.

So why don't you start writing content?

You probably make these 5 mistakes.

1 - You write for your surroundings, not your (future) audience.

Your family does not care about your Linkedin.

Your colleagues don't care about your Linkedin.

Your boss does not care about your Linkedin.

I've been there. I've done that.

Look, I have quite a big family, and I'm still being asked: "So what do you do? You write on Linkedin, right?"

They are not my audience. I don't write for them. I write for you (the one reading now).

So I don't owe ANYONE an explanation, but you.

I remain vague, "I write online", or my favorite answer of them all, "I work in tech".

The broader learning is to remember who you are writing for.

Not your family. Not your colleagues. Not your surroundings.

Us, readers.

2 - You aim for millions, not one hundred.

You don't need a million hardcore followers.

You need a hundred, willing to spend $1,000/year with you.

That's your $100,000/year goal for freedom & excitement.

If your audience were just 100 ultra-niche followers, what would you write?

Write this.

3 - You want everything, all at once.

You want to do it just like me... or insert any content creator [here].

You want to post twice a day, with precise content pillars, world-class designs & thousands of likes.

You don't start with everything, all at once.

Before wanting to be consistent, start by having one good post.

One good post.

A well-researched carousel. A topic you crave to share. Something you want others to be educated on.

Now don't indulge in decision paralysis:

☑ Write one good post a week. It must be posted.

☑ Switch to two good posts a week after a month.

☑ Switch to three a week after another month.

But it does not mean you should disappear in between.

Read good content. Consume better content. And you will become a better one yourself.

4 - You're obsessed with hacks & strategies.

Content cheat sheet. Prompt pack. MBA content course.

Turns out I made the 3 of them, knowing a fraction would actually act on it.

People obsess over these things more than actually doing the thing. Don't be that guy.

I hope you're part of the fraction, and not the crushing majority sitting there & waiting.

5 - You think by learning more, you will get more experience.

You won't get better at biking by watching endless biking videos.

You get better at biking by jumping on a bike, biking, falling, and biking again.

And yet again the next day.

I don't remember you complaining that biking took 1) time 2) practice.

Content is the same. You don't become a good content creator in a day.

Practice. Fail. Do it again, but slightly better.

6 - You want to reinvent the wheel.

People write millions of content every day. There is nothing to reinvent.

Carousel & infographics work on Linkedin → do that.

X pushes educational threads with a twist → do that.

Don't try to reinvent the wheel. Check others' winning wheel AND MAKE IT YOUR OWN.

If I'm starting a ramen shop, I won't guess the entire recipe.

I will start by watching the best ramen being made, and tasting it.

Eventually, after making tons of them, I will come up with slight variations.

Be like ramen, my friend.

7 - You don't want to be taken seriously. And you won't.

Impostor syndrome at its best. You don't want to do it seriously.

Well, that's a self-fulfilling prophecy.

There is no shame in creating content.

The internet is literally an open-world, free encyclopedia of shared knowledge, updated every millisecond with millions of content. It's insane when you think about it.

Sure, most of it is garbage.

Sure, phone addiction & TikToks & screen time & [insert terrible internet thing].

But if you can 1) consume right and 2) create right = this is a wonderful place to be.

Be there.

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