Imagine creating one stellar piece of content on LinkedIn.

Now, think about how frustrating it is to see great content dying it & be gone into the abyss. Such a waste.

This is how I see social media.

You put in the effort every day, sharing your work and hoping to see if people resonate with it.

1. 80% of the time, it's just average.
2. 10% of the time, it's bad.
3. 10% of the time, it's absolutely stellar.

Most people aren't patient enough to experience the stellar moments.

But some other people don't capitalize on the stellar moments!

This is repurposing.

Without repurposing, you're wasting this potential. Instead, let that one piece work for you repeatedly, across different formats.

Let’s explore how you can make your LinkedIn content go to the next level.

1. Start from a Win

To successfully repurpose LinkedIn content, begin with a core piece—a winning LinkedIn post, with the right green metrics.

What's a good Linkedin post? I rank each metric by importance:

1. Engagement
   ‍
   1. Reposts
   2. Comments
   3. Likes
      ‍
2. Follower growth (on that day)
3. Impressions

Here's a "bad" Linkedin post for me:

Let's check its results:

1. Engagement
   1. Reposts: 20 (I average 100)
   2. Comments: 375 (I average 500)
   3. Likes: 484 (I average 1,000)
2. Follower growth (on that day): +454 (I average 800)
3. Impressions: 33,000+ (I average 150,000+)

These numbers might be surprising for people, but each their own stage of growth.

Let’s take a look at a good piece of content:

1. Engagement
   1. Reposts: 632 (+690%)
   2. Comments: 569 (+13.8%)
   3. Likes: 5,204 (+550%)
2. Follower growth (on that day): +3,700 (+362%)
3. Impressions: 995,000+ (+563%)

That’s a massive post. Guess how many times I posted it?

→ 5 more times.

The grand total? Millions of views, comments, reposts, new followers…

Here’s how to do it.

2. From One to Many

There are two types of repurposing: resharing with a twist, and reformatting.

Resharing with a twist.

This is what I’ve done with the infographic: I made small changes, with 6-8 weeks apart from each other. It goes like this:

→ The first post made almost 1M+ views.

→ 6 weeks later, I shared it again, changing the caption.

→ 6 weeks later, I shared it again by changing the title & some boxes of the infographic. But it’s the exact same caption.

→ 8 weeks later, I changed both some bits of the caption & some boxes of the infographic.

→ 6 weeks later, I only changed the caption.

This is minimal work, with the greatest results.

What if someone read this post twice? It does not matter. Here’s why:

1. 80% of your followers have missed your first post.
2. 6 weeks later, 80% of the ones who saw it… forgot it.
3. In those who remember (the 20% of the 20%)... 80% are ok to see it again.
4. And for those who are mad, it’s the 20% of the 20% of the 20%... That’s 8 people out of 1,000.

If you’re ok with “pissing off” 8 people to make 992 people happy → repurpose.

Reformatting into many.

Take a winning post you’ve written and break it down into different versions.

• Infographic Posts: visually engaging, data-driven graphic that simplifies complex information for quick & impactful consumption.
• Carousel Posts: swipeable, multi-page post that shares engaging insights or step-by-step content in a visually appealing and interactive format.
• Quotes: short, motivational messages designed to inspire and uplift, often shared as text over a visually appealing background.

I wrote a blog about LinkedIn Images: Best Practices and Top Design Resources.

Let’s repurpose an infographic into multiple posts now.

I made this infographic from my blog 7 Dead-Simple Tips to Optimize Your LinkedIn Profile.

Carousel:

Quote:

First, I ask ChatGPT to help me find a solid quote.

I like the first one: "Your LinkedIn profile is your online handshake—make it unforgettable."

Now I’m gonna go to Ideogram and prompt it:

Prompt: Hand-written quote on a whiteboard written in blue dry-erase marker. The whiteboard is nailed to the wall. The text says"Your LinkedIn profile is your online handshake—make it unforgettable."

I’d probably use the bottom right one.

If you share a “quote post”, make the caption as lengthy as possible. You want people to be inspired by the quote, but get an actionable step-by-step process in the caption. Hit both nails.

This is exactly How my employee went from 0 to 2 million views on Linkedin.

I use EasyGen to turn one image into many captions.

First, upload the image in “Custom Topic”. (PS: you get 3x free posts)

​EasyGen extracts the text & writes a Post Topic (think prompt) to generate a post.
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I could go on & on & on...
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3. Timing is Key

Repurposing LinkedIn content doesn’t mean posting everything at once.

Having a strong content calendar is all about planning ahead.

If you have a strong, winning post, do the following:

Week 1 → first time posting it. It’s an infographic.

Week 5 → a different format, a carousel, but the same caption.

Week 10 → a different caption with the same original infographic.

Week 12 → a different format, a quote, with a different caption.

Week 15 → a different caption & a slightly upgraded infographic.

One content. Posted 5x times.

What if one of them is a winning one?

Repurpose again → different caption, different slides design for the carousel…

The options are endless.

Being able to plan ahead is what separates a consumer from a content creator on Linkedin.

(But planning does not mean scheduling. Never schedule. Here’s a reminder of why.)

The Bottom Line

Repurposing content on LinkedIn isn’t about being lazy—it’s smart content marketing.

With every format shift, you’re meeting different preferences within your audience, expanding reach, and reinforcing your core message.

Start repurposing your LinkedIn content today, and watch as your LinkedIn engagement and visibility soar.​